Welcome to our CYO exhibition opening this Monday, 17-21, Mortizplatz 1 Berlin

Same same but different?

“Individualisation” is an ambiguous term. Related to “individuation” and in some way becoming or expressing one’s “true self”. It’s a a tall claim that consuming products gives us a sense of identity. At most pseudo-individualisation provides products a cultural layer with a sense of originality or novelty, to some extent giving the consumer a [...]

How to raise capital for Mass Customisation

It all starts with an idea. A thought, random as it may be at first, slowly evolving into a concept how to make things better. Or, at least, how to make your product better and improve your chances to sell it to your customers. Had that idea already? Great! If your idea is related to [...]

Mass Customization is successful procrastination!

Mass Customization relies heavily on the key idea of being able to produce customer-specific goods at or close to mass production price. Looking at the value chain of most products, one aspect strikes the eye at first glance: major-league cost drivers logistics and production. Basic understanding of production theory is that it is generally cheaper [...]

Mass Customization & Maker Culture: A clash of civilisations!

Like many in the maker space, I am sceptical towards alot of what that comes out of and perpetuates the predominant narrative of the industrial age. On a personal level I (Nadia) want to contribute towards 1) turning passive consumers of goods, services and entertainment into makers and active citizens of the world 2) preparing [...]

Customising China

As a TCK my first question that surfaces whenever I come across a new-ish concept or business  model is how it translates across different cultural contexts. A few months ago while in China I had a few garments made by a tailor.  While this was very much the norm in Dubai and KL where [...]

Stay flexible – decrease production cost, increase customer satisfaction

Mass Customization, being the growing market it is, is met with a lot of interest by many who are not afraid to try something new in order to revolutionize their customer interaction. However, all enthusiasm aside, even the most free spirited entrepreneur will get to the point where they have to weight benefits and risks [...]

On co-consuming and co-creating

Recently Botsman/Rogers published an article on “the new consumption process” meaning a collaborative consumption: People prefer to share their products instead of possess them all alone. They differentiate three possible categories. Firstly, products as service tend to tools or video cameras for example, that most people do not need daily and therefore rent instead of [...]

Mass Customization Essentials: The Configurator

While most websites are relatively simple in design and function, offering mainly static information to the (potential) customer, Mass Customization web shops are usually complex and very individually designed

Why Mass customisation, why now?

Mass customization enables cheap production of personalized products catering to small niches. In other words, production runs of one-of-one will become ever more viable and prolific every single day. I can see why Mass Customization, personalization and consumer co-creation would appeal to companies who wish to, as treehouselogic puts it, mass produce popular, generic [...]