Same same but different?

“Individualisation” is an ambiguous term. Related to “individuation” and in some way becoming or expressing one’s “true self”. It’s a a tall claim that consuming products gives us a sense of identity. At most pseudo-individualisation provides products a cultural layer with a sense of originality or novelty, to some extent giving the consumer a [...]

How to raise capital for Mass Customisation

It all starts with an idea. A thought, random as it may be at first, slowly evolving into a concept how to make things better. Or, at least, how to make your product better and improve your chances to sell it to your customers. Had that idea already? Great! If your idea is related to [...]

Mass Customization is successful procrastination!

Mass Customization relies heavily on the key idea of being able to produce customer-specific goods at or close to mass production price. Looking at the value chain of most products, one aspect strikes the eye at first glance: major-league cost drivers logistics and production. Basic understanding of production theory is that it is generally cheaper [...]

Stay flexible – decrease production cost, increase customer satisfaction

Mass Customization, being the growing market it is, is met with a lot of interest by many who are not afraid to try something new in order to revolutionize their customer interaction. However, all enthusiasm aside, even the most free spirited entrepreneur will get to the point where they have to weight benefits and risks [...]

MC the easy way – from strategy to marketing

Despite its growing success and the overwhelming positive response on the Mass Customization concept from vendors and customers alike, many are still depreciating the MC approach. Of course, MC is not the concept of choice for a number of industries and branches. Yet numerous enterprises could be able to employ it in one way or [...]

Why Mass customisation, why now?

Mass customization enables cheap production of personalized products catering to small niches. In other words, production runs of one-of-one will become ever more viable and prolific every single day. I can see why Mass Customization, personalization and consumer co-creation would appeal to companies who wish to, as treehouselogic puts it, mass produce popular, generic [...]