Same same but different?
Posted on | May 20, 2011 | No Comments
“Individualisation” is an ambiguous term. Related to “individuation” and in some way becoming or expressing one’s “true self”. It’s a a tall claim that consuming products gives us a sense of identity. At most pseudo-individualisation provides products a cultural layer with a sense of originality or novelty, to some extent giving the consumer a sense that we are receiving a product which we uniquely own ourselves and which is special to you or me as a distinct individual.
What we, Cookies and Code, are interested in is what happens when the narrative shifts, when the boundaries between creating and consuming blur. The threshold for accessing flexible manufacturing technology is lower than even, and end users can now customize virtually anything -from dress shirts to cereal. We also know that adopters of new technologies tend to interpret them in their own way, rather than simply using them as their inventors originally intended them to be used. This is happening in a time and context where the social web is spreading the culture of sharing and collaborating that is part of our social nature into all aspects of our lives. Individualisation, Co-creation and Mass customization are relevant to different stakeholders for different reasons. They are also what brings together the participants in Create Your Own, the first major European event about these mega trends that are reshaping the consumption landscape on a global scale.
Create Your Own in a Nutshell:
Place: 10969 Berlin Kreuzberg, Germany ( exact location on cyo website)
Time:
Monday, 30 May 2011: 5-8pm: Press conference and Opening of the Exhibition
Tuesday, 31 May 2011: 9-6pm: CYO2011 Conference & MC For Makers 1-day Workshop
Registration: General registration for the event is 350,-Euro. (150 Euro discount if you use promotion code MassCustom )
Hosts: CYO2011 is sponsored and co-organized by OpenGarments and SERVIVE, two research projects financed by the European Commission in the 7th Framework Program. More information is available on the event website: http://www.cyo2011.com
Tags: 2011 > Berlin > co-creation > configurators > create your own > cyo2011 > Frank Piller > Mass Customization > May 30 > May 30-31 > Nadia EL-Imam > personalisation > RWTH Aachen > technology
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What is Cookies And Code?
We believe that good work draws its strength from its participant base, and that the best solutions are ones that enable people to take responsibility for their choices and surprise you with better and more creative work than you could have concieved of.
In our view, our job is to create the conditions for you and others to channel your insights, vision, talents and skills towards achieving your objectives.
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Cookies And Code
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nadia@cookiesncode.com
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