Welcome to our CYO exhibition opening this Monday, 17-21, Mortizplatz 1 Berlin

Getting past look but can’t touch!

Mass Customization literature and research always states that customized products fulfill customers’ needs better than mass products and that customers will be more satisfied by using customized clothes, food or cars. If you take a look at re-purchases, this seems to be true: many customers are more inclined to buy customized products once they have [...]

Same same but different?

“Individualisation” is an ambiguous term. Related to “individuation” and in some way becoming or expressing one’s “true self”. It’s a a tall claim that consuming products gives us a sense of identity. At most pseudo-individualisation provides products a cultural layer with a sense of originality or novelty, to some extent giving the consumer a [...]

How to raise capital for Mass Customisation

It all starts with an idea. A thought, random as it may be at first, slowly evolving into a concept how to make things better. Or, at least, how to make your product better and improve your chances to sell it to your customers. Had that idea already? Great! If your idea is related to [...]

Mass Customization is successful procrastination!

Mass Customization relies heavily on the key idea of being able to produce customer-specific goods at or close to mass production price. Looking at the value chain of most products, one aspect strikes the eye at first glance: major-league cost drivers logistics and production. Basic understanding of production theory is that it is generally cheaper [...]

Mass Customization & Maker Culture: A clash of civilisations!

Like many in the maker space, I am sceptical towards alot of what that comes out of and perpetuates the predominant narrative of the industrial age. On a personal level I (Nadia) want to contribute towards 1) turning passive consumers of goods, services and entertainment into makers and active citizens of the world 2) preparing [...]

Customising China

As a TCK my first question that surfaces whenever I come across a new-ish concept or business  model is how it translates across different cultural contexts. A few months ago while in China I had a few garments made by a tailor.  While this was very much the norm in Dubai and KL where [...]

Research promotion

Many start-ups face the problem that they are willing to investigate in their business model with regard to an enhancement of their production process for example or the improvement of their bouquet of services. But as they are start-ups or small companies, money is tight. The European Union recognizes this problem and therefore tries to [...]

Stay flexible – decrease production cost, increase customer satisfaction

Mass Customization, being the growing market it is, is met with a lot of interest by many who are not afraid to try something new in order to revolutionize their customer interaction. However, all enthusiasm aside, even the most free spirited entrepreneur will get to the point where they have to weight benefits and risks [...]

MC the easy way – from strategy to marketing

Despite its growing success and the overwhelming positive response on the Mass Customization concept from vendors and customers alike, many are still depreciating the MC approach. Of course, MC is not the concept of choice for a number of industries and branches. Yet numerous enterprises could be able to employ it in one way or [...]